Brand and Website redesign: Enhancing Precision and Versatility
This project required a strategic redesign of the existing logo to better represent the firm's modern design elegance and versatility across projects.
The Challenge: Moving Beyond the Initial Structure
The original logo (far left) was created using a 3D, structural design that, while referencing engineering principles, was visually heavy and lacked versatility. The complexity of the 3D angle and internal shadows made it unsuitable for small applications, print materials, and digital use, hindering the firm's professional image.
This is the original logo. The client has experienced growth and diversified their services beyond engineering. This developed a need to refine their logo to represent them as a growing and evolving firm.
The first step in the process was to cleanup the original version into a simple flat design.
A versatile and refreshed logo system. This emblem still signifies their industry but provides a scalable identity to match their vast offerings.
