Project: Brand Identity for a Spice Company

The Challenge: The client sought a logo that would visually capture the vibrant, sensory experience of their spices.

The Concept: The creative process began with a deep dive into the client's mission to awaken the senses. This led to a series of sketches, resulting in two final concepts for the brand identity.

The first option, a stylized wooden spoon, was designed to evoke a feeling of warmth, comfort, and authenticity.

This second concept was developed to provide the client with a direct, clean brand mark that highlights the product itself. The scoop represents abundance and discovery, inviting customers to explore the rich variety of spices. Paired with a simple, illustrative style, this option offers a fresh and modern take on a classic product.