LOGO DEVELOPMENT PROJECT: Brand Identity for a Spice Company

The Challenge: The client sought a logo that would visually capture the vibrant, sensory experience of their spices.

The Concept: The creative process began with a deep dive into the client's mission to awaken the senses. This led to a series of sketches, resulting in two final concepts for the brand identity.

Illustration of a wooden scoop filled with black and brown spice seeds, with some seeds spilled on white surface and green leaves nearby.

The first option, a stylized wooden spoon, was designed to evoke a feeling of warmth, comfort, and authenticity.

Wooden scoop filled with ground spices, accompanied by star anise, black peppercorns, and green cardamom pods, with green leaves in the background.

This second concept was developed to provide the client with a direct, clean brand mark that highlights the product itself. The scoop represents abundance and discovery, inviting customers to explore the rich variety of spices. Paired with a simple, illustrative style, this option offers a fresh and modern take on a classic product.