The Honeycomb Standard
Full Brand Identity System & Website Design
The Honeycomb Standard is a lifestyle and wellness brand with a bold, feminine energy that needed a visual identity as layered and distinctive as the community it serves. We built a complete brand system from the ground up — anchored by a custom hexagonal monogram, a rich palette of navy, mauve, and gold, and a typeface pairing that balances elegance with accessibility.
From there, we carried that identity directly into a fully designed and built website, ensuring every digital touchpoint felt as intentional and cohesive as the brand itself.
The result is a complete visual ecosystem that moves seamlessly from screen to merchandise without losing a beat.
Services provided: Logo system, color palette, typography, brand style guide, visual identity mockups, iconography, static asset design, website design and development, and video development
These static assets were created for presentations, flyers and other marketing materials.
A short brand style guide was created to help the client understand use as well as the full range of their brand. Several mockups were created to help them visualize their brand.
This video was created for the landing page of The Honeycomb Standard Website and is changed seasonally.
A full logo system was developed for this client so they can utilize the best fit for the event type and client type. The full system features 12-15 different types/configurations.