Logo Development: Defining a Neighborhood Microbrewery

The goal for this microbrewery was to create a logo that felt instantly recognizable to locals while conveying the high quality and craftsmanship of their beer. We presented two distinct concepts, allowing the client to choose the foundational visual focus of their brand. The second iteration is under construction but will be a community icon once completed.

Option 1: The Monogram Identity

This iteration focuses on establishing a classic, authoritative identity through the brewery's initials.

• Focus: Identity and Heritage. This design uses a detailed, circular badge format, instantly evoking traditional brewing seals. By intricately weaving the hop cone and wheat into the "G" and "A," we ensured the core business (ale) is integrated directly into the brand's name.

• Strategic Value: This option offers a more refined, upscale feel, suggesting a long-standing commitment to quality.