The Project: This process demonstrates how we strategically refine an existing identity to ensure the final brand mark is not just aesthetically pleasing, but functional for all modern business needs. This is the original brand mark which is a literal representation of their industry. The client has experienced growth and diversified their services beyond engineering. This developed a need to refine their logo to represent them as a growing and evolving firm.

Direction 1: The Hexagonal Emblem. This route maintained a structural, geometric feeling using a bold hexagon. It speaks to precision and strength but still felt slightly restricted by the heavy container shape.

Direction 2: The Elegant Monogram. This final direction provided the needed elegance and versatility. By using a clean circle to symbolize stability and a fluid, interconnected monogram, we created a mark that is highly readable at any size. This 2D approach instantly conveyed precision, modernity, and adaptability, ensuring the brand mark could be used seamlessly on everything from website favicons to large-scale print documents.