Project: From Earth to Skin (Apothecary Brand Concept)

The Strategic Challenge

The client, a high-end apothecary, needed a brand mark that would immediately communicate the purity of their sourced ingredients while standing out in the crowded wellness market. The challenge was to achieve simplicity and elegance without feeling generic, ensuring the logo could translate seamlessly across both small product packaging and digital use.

The Design Solution

The solution focused on a single, delicate Ginkgo leaf, a symbol of longevity and health.

The final mark uses clean, intricate line-work and a subtle, proprietary color to reflect the simple, high-quality nature of the ingredients. The design is strategically constructed to feel soft and calming, visually communicating the brand's commitment to natural wellness and purity.

Versatility & Functionality

The finished logo is an exceptionally versatile mark, moving effortlessly from:

• A full label emblem (for larger products).

• A fine-line icon (for a website favicon or social media profile image).

• An elegant background texture (for secondary branding).

This focus on simplicity ensured the brand could launch with a cohesive, professional identity that immediately commands trust and appeals to its target audience.

The first image is the start to all my designs, a sketch! It was then drawn and refined in vector form.